{"id":4484,"date":"2018-11-13T09:48:05","date_gmt":"2018-11-13T09:48:05","guid":{"rendered":"http:\/\/isisinformatica.es\/\/?p=4484"},"modified":"2020-10-30T14:00:12","modified_gmt":"2020-10-30T13:00:12","slug":"el-email-marketing-y-el-sms-marketing","status":"publish","type":"post","link":"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/","title":{"rendered":"El email marketing y el SMS marketing"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4485 size-large\" src=\"http:\/\/isisinformatica.es\/wp-content\/uploads\/2018\/11\/e-mail-marketing-1024x320.jpg\" alt=\"e-mail-marketing\" width=\"1024\" height=\"320\"><\/p>\n<p>Esta semana desde Isis Inform\u00e1tica os vamos a contar sobre el email Marketing y el sms Marketing. Dos estrategias de campa\u00f1as de marketing que siguen en funcionamiento, usando los datos de los posibles clientes.<\/p>\n<p><strong>Email marketing<\/strong>:<\/p>\n<p>El uso del correo electr\u00f3nico para enviar informaci\u00f3n \u00fatil a los usuarios interesados. El no poder realizar env\u00edos masivos a personas que no hayan aprobado anteriormente la recepci\u00f3n no ha alterado la efectividad de estas campa\u00f1as, ya que los emails \u201cahora prohibidos\u201d, antes era \u00edntimos amigos del spam.<\/p>\n<p>El mailing masivo que ofrecen en acumbamail, por ejemplo, es usado por grandes empresas nacionales e internacionales. Entre ellas se encuentra Telef\u00f3nica, o Anaya, que usan la estrategia para comunicar las \u00faltimas noticias de la empresa, ofrecer promociones, anunciar nuevos productos y mucho m\u00e1s. Por solo 18\u20ac se pueden enviar hasta 20.000 emails a trav\u00e9s de la plataforma de email marketing mencionada.<\/p>\n<p>Es cierto que se han tenido que eliminar miles de suscriptores que no han reaprobado la suscripci\u00f3n despu\u00e9s de la RPGD, pero si no lo han hecho es porque no estaban interesados, o no estaban ni presentes, por lo que no afecta demasiado a la estrategia de divulgaci\u00f3n original.<\/p>\n<p><strong>SMS marketing<\/strong>:<img loading=\"lazy\" class=\"alignright wp-image-4486\" src=\"http:\/\/isisinformatica.es\/wp-content\/uploads\/2018\/11\/newsletter.jpg\" alt=\"newsletter\" width=\"600\" height=\"424\"><\/p>\n<p>mucho m\u00e1s directo, con m\u00e1s posibilidades de lectura por parte de los destinatarios, el env\u00edo del SMS contin\u00faa siendo, en una \u00e9poca controlada por la mensajer\u00eda instant\u00e1nea, una de las m\u00e1s efectivas formas de comunicar algo a miles de usuarios al mismo tiempo.<\/p>\n<p>La funci\u00f3n de enviar sms masivos, tambi\u00e9n de acumbamail, cuenta con un editor de env\u00edos que ofrece importar la listas de contactos, elegir el contenido del SMS y enviar la campa\u00f1a con un solo click por un precio que puede llegar a 0,048 euros por SMS.<\/p>\n<p>En un estudio realizado en 2013 se lleg\u00f3 a la conclusi\u00f3n que los SMS se abr\u00edan en un 98% de las ocasiones, mucho m\u00e1s que el 12% de Facebook o el 29% de los tweets. El estudio se realiz\u00f3 en Estados Unidos al intentar entender c\u00f3mo reaccionaban los usuarios al recibir cupones de compra por SMS.<\/p>\n<p>&nbsp;<\/p>\n<p>Estos dos grandes cl\u00e1sicos de las campa\u00f1as de marketing nunca desaparecer\u00e1n, aunque las diferentes redes sociales intenten invadirlos, a\u00fan tienen mucho que ofrecer.<\/p>\n<p>Fuente: wwwhatsnew<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Esta semana desde Isis Inform\u00e1tica os vamos a contar sobre el email Marketing y el sms Marketing. Dos estrategias de campa\u00f1as de marketing que siguen en funcionamiento, usando los datos de los posibles clientes. Email marketing: El uso del correo electr\u00f3nico para enviar informaci\u00f3n \u00fatil a los usuarios interesados. El no poder realizar env\u00edos masivos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[48,70,18,71,72],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El email marketing y el SMS marketing - IsInform\u00e1tica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El email marketing y el SMS marketing - IsInform\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"Esta semana desde Isis Inform\u00e1tica os vamos a contar sobre el email Marketing y el sms Marketing. Dos estrategias de campa\u00f1as de marketing que siguen en funcionamiento, usando los datos de los posibles clientes. Email marketing: El uso del correo electr\u00f3nico para enviar informaci\u00f3n \u00fatil a los usuarios interesados. El no poder realizar env\u00edos masivos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"IsInform\u00e1tica\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-13T09:48:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T13:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webisis.es\/isis\/wp-content\/uploads\/2018\/11\/telephone-586268_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alvaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/webisis.es\/isis\/#website\",\"url\":\"http:\/\/webisis.es\/isis\/\",\"name\":\"IsInform\u00e1tica\",\"description\":\"Agencia de Marketing Digital\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/webisis.es\/isis\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"https:\/\/webisis.es\/isis\/wp-content\/uploads\/2018\/11\/telephone-586268_1280.jpg\",\"contentUrl\":\"https:\/\/webisis.es\/isis\/wp-content\/uploads\/2018\/11\/telephone-586268_1280.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#webpage\",\"url\":\"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/\",\"name\":\"El email marketing y el SMS marketing - IsInform\u00e1tica\",\"isPartOf\":{\"@id\":\"http:\/\/webisis.es\/isis\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#primaryimage\"},\"datePublished\":\"2018-11-13T09:48:05+00:00\",\"dateModified\":\"2020-10-30T13:00:12+00:00\",\"author\":{\"@id\":\"http:\/\/webisis.es\/isis\/#\/schema\/person\/7038cb12ffed6bf1fe3d44b83e3e5d0f\"},\"breadcrumb\":{\"@id\":\"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"http:\/\/webisis.es\/isis\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El email marketing y el SMS marketing\"}]},{\"@type\":\"Person\",\"@id\":\"http:\/\/webisis.es\/isis\/#\/schema\/person\/7038cb12ffed6bf1fe3d44b83e3e5d0f\",\"name\":\"Alvaro\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/webisis.es\/isis\/#personlogo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0d48e74b0d9ce6d30c11e32e01230de6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0d48e74b0d9ce6d30c11e32e01230de6?s=96&d=mm&r=g\",\"caption\":\"Alvaro\"},\"sameAs\":[\"http:\/\/webisis.es\/isis\"],\"url\":\"https:\/\/webisis.es\/isis\/author\/alvaro\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El email marketing y el SMS marketing - IsInform\u00e1tica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"El email marketing y el SMS marketing - IsInform\u00e1tica","og_description":"Esta semana desde Isis Inform\u00e1tica os vamos a contar sobre el email Marketing y el sms Marketing. Dos estrategias de campa\u00f1as de marketing que siguen en funcionamiento, usando los datos de los posibles clientes. Email marketing: El uso del correo electr\u00f3nico para enviar informaci\u00f3n \u00fatil a los usuarios interesados. El no poder realizar env\u00edos masivos [&hellip;]","og_url":"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/","og_site_name":"IsInform\u00e1tica","article_published_time":"2018-11-13T09:48:05+00:00","article_modified_time":"2020-10-30T13:00:12+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/webisis.es\/isis\/wp-content\/uploads\/2018\/11\/telephone-586268_1280.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alvaro","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/webisis.es\/isis\/#website","url":"http:\/\/webisis.es\/isis\/","name":"IsInform\u00e1tica","description":"Agencia de Marketing Digital","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/webisis.es\/isis\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","@id":"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#primaryimage","inLanguage":"es","url":"https:\/\/webisis.es\/isis\/wp-content\/uploads\/2018\/11\/telephone-586268_1280.jpg","contentUrl":"https:\/\/webisis.es\/isis\/wp-content\/uploads\/2018\/11\/telephone-586268_1280.jpg","width":1280,"height":853},{"@type":"WebPage","@id":"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#webpage","url":"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/","name":"El email marketing y el SMS marketing - IsInform\u00e1tica","isPartOf":{"@id":"http:\/\/webisis.es\/isis\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#primaryimage"},"datePublished":"2018-11-13T09:48:05+00:00","dateModified":"2020-10-30T13:00:12+00:00","author":{"@id":"http:\/\/webisis.es\/isis\/#\/schema\/person\/7038cb12ffed6bf1fe3d44b83e3e5d0f"},"breadcrumb":{"@id":"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/webisis.es\/isis\/2018\/11\/13\/el-email-marketing-y-el-sms-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"http:\/\/webisis.es\/isis\/"},{"@type":"ListItem","position":2,"name":"El email marketing y el SMS marketing"}]},{"@type":"Person","@id":"http:\/\/webisis.es\/isis\/#\/schema\/person\/7038cb12ffed6bf1fe3d44b83e3e5d0f","name":"Alvaro","image":{"@type":"ImageObject","@id":"http:\/\/webisis.es\/isis\/#personlogo","inLanguage":"es","url":"https:\/\/secure.gravatar.com\/avatar\/0d48e74b0d9ce6d30c11e32e01230de6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0d48e74b0d9ce6d30c11e32e01230de6?s=96&d=mm&r=g","caption":"Alvaro"},"sameAs":["http:\/\/webisis.es\/isis"],"url":"https:\/\/webisis.es\/isis\/author\/alvaro\/"}]}},"_links":{"self":[{"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/posts\/4484"}],"collection":[{"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/comments?post=4484"}],"version-history":[{"count":0,"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/posts\/4484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/media\/4863"}],"wp:attachment":[{"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/media?parent=4484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/categories?post=4484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webisis.es\/isis\/wp-json\/wp\/v2\/tags?post=4484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}